With all the amazing technology currently popping up in the beauty industry, it’s hard stay tuned in to what’s new. Heck, the lingo even confuses us from time to time. Below, we break down the latest talk of the town. KATE HELFRICH AND SARA BACHIS, SEPHORA COLLECTION PRODUCT DEVELOPMENT
THE BUZZWORD: Serum foundation.
THE BREAKDOWN: Compared to creams or liquids, serum foundations contain fewer thickening agents, which means that they are lightweight and have a higher concentration of active ingredients and pigments. Because of this, you use less serum foundation for your desired coverage than you would with a liquid formula.
THE BEST BETS:
A moisturizing foundation with a barely-there finish.
With its sheer finish, this designer foundation screams luxury the second you touch it.
An oil-free, full-coverage foundation that lasts for up to 16 hours. 
THE BUZZWORD: Blur technology.
THE BREAKDOWN: Aiding in the reduced appearance of everything from fine lines and wrinkles to large pores, blurring technology refers to formulations that incorporate fine particles that reflect light, helping to “blur” out imperfections. This technology can be found in primers, foundations, and finishing powders.
THE BEST BETS:
This oil-free airbrush foundation offers seamless coverage in an ultra-fine mist.
This formula contains light-responsive technology and helps even out skin, building from sheer to medium coverage. 
These finishing powders contain light-framing technology, come in a powder-cream hybrid texture, and mimic the effect of photo filters.
THE BUZZWORD: Micro-fine pigments.
THE BREAKDOWN: Going hand-in-hand with blur technology, micro-fine coated pigments refer to the smallest particles of micro-sphere color. Foundations with micro-fine pigments hide imperfections and offer seamless coverage. You can also find this technology in powders like blush and eye shadow, making them extremely blendable.
THE BEST BETS:
This oil-free tinted moisturizer uses micro-treated pigments to help diffuse the appearance of fine lines and wrinkles.
This BB cream uses the smallest particles of coated pigments that provide smooth, seamless coverage. 
THE BUZZWORD: Electrolytes.
THE BREAKDOWN: Just as our bodies need the proper balance of electrolytes for proper hydration, so does our skin. Electrolytes help to aid in cell turnover and repair. They’re perfect for everyday use in a foundation.
THE BEST BETS:
Formulated with mineral electrolytes to help energize skin, this gel cream formula combines skincare benefits with natural coverage.
Set makeup and revitalize skin with this hydrating primer spray—it uses enriched electrolyte water to reawaken the complexion. 
This moisturizer can thank its electrolyte delivery system for giving combination skin the perfect amount of hydration and keeping it luminous.

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